SIP hit a fresh record — ₹32,490 Cr in September, up ₹193 Cr MoM and +14.9% YoY; retail recurring money keeps setting all-time highs even through the market pullback.
Industry AUM fell to ₹82.64 L Cr — down ₹4.44 L Cr MoM (−5.1%), driven by mark-to-market losses amid a global risk-off, not redemptions; still +9.3% YoY.
Equity inflows jumped 31% to ₹38,307 Cr — the strongest in months, led by mid & small-caps and flexi-cap; conviction buying into the dip.
Debt saw heavy redemptions (~₹1.83 L Cr outflow) — liquid/treasury money exited, driving an overall ₹1.33 L Cr net industry outflow for the month (passives +₹11,887 Cr).
Retail SIP stays sticky — SIP AUM ₹17.86 L Cr (~21.6% of industry; the MoM dip is MTM, not redemptions); folios at a record 28.62 Cr.
In context — SIP/DII flow keeps absorbing FII swings (page 01) and underpins the index; August's equity-led inflows read as conviction rather than July's treasury parking — though the September market pullback (page 01) will test resolve.
04 · MUTUAL FUND INDUSTRY