07 · ABOUT CENTRICITY
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Est. 20 July 2021 · Wealth-Tech

Together Forward

A wealth-tech firm building the future of advisory — pairing technology and deep domain expertise with the trust of an institution.

Centricity.co.in
Together Forward — the Centricity story

A first-of-its-kind platform that seamlessly blends digital solutions with personalized, expert guidance

One Digital
India's fastest-growing B2B2C financial distribution platform
Retail investors & emerging affluents
About Us

Our Story

We started Centricity with a simple belief: wealth management deserves better technology.

For decades, private wealth professionals navigated growing complexity, fragmented systems, and operational inefficiencies while striving to deliver clarity and performance to their clients. We saw the gap and chose to build differently.

Founded on 20 July 2021, Centricity was created to reimagine how investment professionals manage portfolios with simplicity, transparency, and precision at the core.

Our technology-enabled platform empowers wealth managers to serve clients more effectively, make informed decisions faster, and operate with greater confidence. At the same time, we enable single family offices and corporate treasuries to take control of their investments through a structured, intelligent, and independent framework.

Centricity is more than a platform.

It represents the convergence of deep private wealth expertise and modern, purpose-built technology. We understand the challenges faced by wealth managers, their clients, and asset managers because we have experienced them ourselves. That insight shapes every solution we design.

Our vision is clear:

To empower every stakeholder in the wealth ecosystem with technology that drives clarity, accountability, and enduring performance.

At Centricity, we are building more than software.

We are shaping a more intelligent, transparent and outcome-driven future for private wealth management.

Purpose First
We build with intent. Every product, integration and partnership should improve how professionals serve their clients.
Client Interests at the Core
Every decision focuses on helping clients grow, achieve their goals and create long-term value.
Transparency & Trust
Clear pricing, visible fees and full disclosure — what you see is exactly what you get.
Technology That Empowers
Every product is carefully evaluated for quality, relevance and real value for our clients.
Centricity at a Glance

Multi-Entity · Multi-Advisory · Multi-Product

₹14,000 Cr ~
AUM
1 Lakh ~
Retail clients
800+ ~
Team
125+ tech team — largest in the industry
₹21K Cr+
Transactions
200+
UHNI / SFOs
700+ HNI
20K+ ~
Partners
Our Investors
Lightspeed
Institutional · Lead
Burman Family Holdings
Family Office
Bhilwara Group · LNJ
Family Office
M.S. Dhoni Family Office
Family Office
Lightspeed
Institutional · Lead
Burman Family Holdings
Family Office
Bhilwara Group · LNJ
Family Office
M.S. Dhoni Family Office
Family Office
One Platform · All Stakeholders

Industry-Leading, Tech-Backed Ecosystem

Integrations with product manufacturers across asset class
Mutual Funds Corporate FD PMS AIF Asset-Backed Funding Offshore Investments Bonds / NCDs Pre-IPO
The Platform
Multi-advisor reporting Analytics & consolidation Risk management Multi-asset marketplace Digital order management Asset & revenue tracking
Distribution
B2B2C Wealth ManagementPartner-led distribution
OneSureInsurance
Transforming the Wealth Management Landscape

The Journey So Far

2021
Inception
8
Tech team
June
2022
POC ready
12
Tech team
Sept
2022
$4 Mn
Raised at
$20 Mn
Valuation
24
Tech team
April
2023
Commenced operations
1
Branch
3
Private bankers
36
Tech team
March
2024
$1 Bn
Transactions · break-even attained
$18 Mn
Raised at
$122 Mn
Valuation
Mar 25 to
Jan 26
75+
Branches across
66+ ~
Cities
$22+ Mn
Revenue till date
20K+
FPD partners
1 Lakh+ ~
Clients
35+
Private bankers
125
Tech team
Our Operating Framework

The 4PK Framework

P · I
Product

Curated solutions across financial products to meet every client's need.

P · II
Platform

A seamless digital platform that empowers scale and amplifies execution.

P · III
People

800+ specialists, including investment counsellors and product experts.

P · IV
Price

Transparent, competitive and designed to maximise partners' value.

K
Knowledge

Research, insights and training that keep you ahead of the market.

Partner Enablement

What Centricity Provides You

01
Daily updates on market events and corporate actions
02
Monthly market overview and product reckoners
03
Monthly / quarterly portfolio reviews
04
Regular calls with industry experts and fund managers
05
Daily SIF and Mutual Fund monitor
06
Training on new launches — GIFT City funds, SIF, Kristal AI & more
The People

Meet the Leadership

Core Founding Team
Manu Awasthy
Manu Awasthy
Founder & CEO
Aditya Shankar
Aditya Shankar
Co-Founder
Gaurav Tiwari
Gaurav Tiwari
Co-Founder
Manish Sharma
Manish Sharma
Co-Founder
Pushpendra Singh
Pushpendra Singh
Co-Founder
Mandeep Randhawa
Mandeep Randhawa
Founding Partner – Growth
Ishkaran Chhabra
Ishkaran Chhabra
Founding Partner & Chief Investment Counsellor
Sachin Jasuja
Sachin Jasuja
Founding Partner & Head of Equities
Vinayak Mangotra
Vinayak Mangotra
Founding Member & Investment Product Head
Faraz Mahmood
Faraz Mahmood
Founding Member & Business Head – North & East
Anirudh Mahanot
Anirudh Mahanot
Founding Member & Business Head – South & West
Tarun Agnihotri
Tarun Agnihotri
Product Head – B2B2C Business

Supported by specialised leaders across Technology & Product, Investment Products, Global (GCC), OneSure Insurance, Finance & Compliance, Learning & Development, and People & Culture. Full team at centricity.co.in/about/leadership.