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A Complete Guide

Portfolio Management Services

What a PMS is, the three types, fees and key terms, the risks and tax, and how it differs from a mutual fund — a primer for partner conversations.
01What is a PMS?

A Portfolio Management Service is a personalised, professionally managed portfolio of stocks and bonds held directly in the investor's own name. A SEBI-registered portfolio manager invests on the client's behalf against an agreed strategy. The SEBI minimum is ₹50 lakh. The key difference from a mutual fund: in a PMS you directly own the underlying securities (in your demat), not units of a pool.

1 Onboard

Open a PMS account and a dedicated demat, sign the agreement and fund ₹50 L+.

2 Manager invests

The portfolio manager builds and actively manages a concentrated portfolio, typically 15–25 stocks.

3 You own it directly

Securities sit in your demat; you receive detailed, transaction-level reporting.

02The Three Types
Discretionary

The manager makes all buy/sell decisions within the mandate. The most common form.

Non-Discretionary

The manager recommends; the client approves each transaction before execution.

Advisory

The manager only advises; the client executes the trades themselves.

03Common Strategies
Large CapMulticapMid & Small CapThematicValueGrowth / GARPDividend YieldSector-FocusedConcentrated
04Fees & Key Terms
Fixed Fee

An annual management fee, typically ~1.5–2.5% of assets.

Performance Fee

A share of gains (often ~10–20%) charged only above a hurdle.

Hurdle Rate

The return level above which the performance fee applies.

High-Water Mark

Performance fee charged only on fresh portfolio highs — no double-charging on recovery.

Ticket Size

₹50 lakh SEBI minimum — strictly an HNI / UHNI product.

Dispersion

The wide gap between the best and worst managers — why selection is decisive.

05Benefits & Risks
Why investors use them
  • Customization — tailored to the client's goals, risk and constraints.
  • Direct ownership — securities held in the client's own demat.
  • High conviction — concentrated, active portfolios that can outperform.
  • Transparency — transaction-level, near real-time reporting.
Risks to weigh
  • Concentration — 15–25 stocks means higher volatility and wide dispersion.
  • High minimum — ₹50 L excludes most investors.
  • Tax & cost — taxed per transaction; fees can run higher than funds.
  • Manager-dependent — outcomes hinge on one team's process.
06How It's Taxed

Because the investor directly owns the securities in a PMS, capital gains are taxed in their own hands on every transaction the manager executes — they are not deferred to a fund level the way a mutual fund's internal churn is.

Equity gains follow the standard equity rules: short-term (held under 12 months) at 20%, and long-term (12 months or more) at 12.5% on gains above the ₹1.25 lakh annual exemption. Dividends are added to income and taxed at the investor's slab rate.

The practical takeaway: an actively traded, high-churn PMS can trigger far more taxable events — and therefore a higher tax drag — than a buy-and-hold mutual fund, where the fund's own churn isn't taxed to you until you redeem. Always compare managers on post-tax, not just gross, returns.

Note: Tax rates reflect current law and can change. Confirm with a tax advisor before acting.
07PMS vs Mutual Fund
FeatureMutual FundPMS
Minimum₹500 (SIP)₹50 lakh
OwnershipUnits of a pooled schemeDirect securities in your demat
CustomizationStandardisedTailored to the client
TaxationOn redemption; fund's churn isn't taxed to youPer transaction, in your hands
Holdings40–60+ (diversified)15–25 (concentrated)
CostLower (single expense ratio)Fixed + performance fee
08How to Choose a PMS